Marketing & Campaigns

From ad to closed deal. Fully tracked.

yaCampaigns connects paid media to real revenue. Every dollar invested, every lead generated, every conversation — tracked from click to sale.

yapt. is the only platform with real WhatsApp tracking.

If it comes from a Meta or Google campaign — full tracking via native integration. If it comes from a landing page — iLeadway detects the campaign and we track 100% on WhatsApp.

Meta Ads
Native Integration
Google Ads
Native Integration
iLeadway
Landing Pages
→
100% WhatsApp Tracking
→
100%
Real attribution
<30s
Instant Engage
ROAS
Real, not estimated

Different company, different industry, but the pain is always the same...

Unqualified leads

Campaigns go wrong and flood WhatsApp with unqualified leads. Your team wastes time on people who will never buy.

Irrelevant data

The ad manager delivers irrelevant information. Impossible to know which ad actually drives sales.

Hours in spreadsheets

Hours wasted filling spreadsheets because WhatsApp doesn't tell you which conversation became a sale.

Imprecise metrics

Ad manager data is imprecise and it's hard to optimize campaigns. You're investing in the dark.

yaCampaigns

Campaign Intelligence: every dollar invested, tracked to the sale.

Sync your Meta and Google Ads campaigns with yapt. Configure intelligence per campaign — expected ticket, product, target audience — and track real ROAS calculated with sales data, not estimates.

  • Automatic sync with Meta Ads + Google Ads
  • Campaign Intelligence: ticket, product and audience per campaign
  • Real ROAS calculated with sales data (not Meta estimates)
  • Dashboard with leads, conversions, revenue and cost per channel
  • Cross-attribution: know exactly which ad generated which sale
yaCampaigns › Campanhas
Capture e enriqueça leads de Meta e Google Ads
Todas as contas
Pesquise por: nome, identificação ou...
Sync há menos de um minuto
Todos os anúncios Anúncios ativos Desativados
Todas Meta Google
Campanhas 4 Conjuntos de anúncios 125 Anúncios 339
CAMPANHA AUTOMAÇÃO VEICULAÇÃO RESULTADOS ALCANCE CLIQUES CPC CTR CUSTO/RESULTADO ORÇAMENTO VALOR USADO
Google [SSM][LEADS][SEARCH][SE... Sem automação Ativo — Search — 409 R$ 9,48 4.89% — R$ 200,00
Média diária		 R$ 3.879,09
Meta [SSM][LEAD][FORMULÁRIO... ⚡ 5/23 enviados Ativo 5 Lead no site 3.9k 70 R$ 3,03 1.60% R$ 42,37 R$ 100,00
Média diária		 R$ 211,87
Meta [SSM][LEAD][SITE][TESTE ... Sem automação Ativo — Lead no site 7.9k 159 R$ 3,23 1.86% — R$ 100,00
Média diária		 R$ 513,52
Meta Nova campanha de Tráfego Sem automação Ativo — Page view — — — — — — —
ROI por Campanha
Sem campanhas com investimento no período
Instant Engage

Lead filled out the form? WhatsApp arrives in under 30 seconds.

When a lead fills out a Meta form, yapt. fires a WhatsApp message automatically via official API. Configurable template per campaign, dynamic variables and 100% automatic attribution. The lead is still on the ad screen when they receive the message.

  • Lead Form → WhatsApp in <30 seconds, no intervention
  • Custom template per campaign with dynamic variables
  • Direct attribution: zero cookie or pixel dependency
  • Real-time status: sent, delivered, read
  • Works with Meta Lead Ads and Google Lead Forms
UF
UniFacto Educacao
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Mensagem
Full Tracking

From any source. 100% tracking on WhatsApp.

Click-to-WhatsApp? Form? Landing page? No matter the source — yapt. tracks everything. Ad headline, creative, source URL, UTMs — 10 fields captured automatically. With iLeadway, even landing page leads enter WhatsApp with full attribution.

  • CTWA: headline, body, media and ad URL captured automatically
  • Lead Form: full campaign attribution per lead
  • Landing Page: iLeadway integration detects campaign and tracks on WA
  • UTM tracking: source, medium, campaign, term, content
  • Conversions API: send conversions back to Meta and Google (closed loop)
yaPerformance › Atribuicao & ROAS
Funil por origem e retorno por campanha
TOTAL LEADS
847
CPL
R$ 4,20
ROAS
8.4x
RECEITA TOTAL
R$ 29,8k
Funil por Origem
400 300 200 100 0
WhatsApp
Meta Ads
Instagram
Direto
Google Ads
Leads
MQLs
SQLs
Won
Por Campanha
Campanha Plataforma Gasto Leads MQLs SQLs Won Receita ROAS CPL
Black Friday CTWA meta R$ 1.2k 312 89 52 28 R$ 14k 11.6x R$ 3,84
Remarketing Carrinho Meta Ads R$ 980 198 54 31 14 R$ 8.2k 8.4x R$ 4,94
Lancamento Pro Instagram R$ 640 147 38 19 7 R$ 4.1k 6.4x R$ 4,35
Brand Search Google Ads R$ 720 190 41 22 9 R$ 3.5k 4.9x R$ 3,78
Google Ads

The same Meta power. Now with Google.

Connect your Google Ads campaigns with the same intelligence pipeline as Meta. Automatic sync, Instant Engage for Google Lead Forms and full attribution — all integrated into the same dashboard.

  • Simplified OAuth with Google Ads
  • Automatic campaign and metrics sync
  • Instant Engage works with Google Lead Forms
  • Same unified dashboard (Meta + Google side by side)
  • Cross-platform attribution
yaPerformance › Atribuicao & ROAS
Funil por origem e retorno por campanha
TOTAL LEADS
847
CPL
R$ 4,20
ROAS
8.4x
RECEITA TOTAL
R$ 29,8k
Funil por Origem
400 300 200 100 0
WhatsApp
Meta Ads
Instagram
Direto
Google Ads
Leads
MQLs
SQLs
Won
Por Campanha
Campanha Plataforma Gasto Leads MQLs SQLs Won Receita ROAS CPL
Black Friday CTWA meta R$ 1.2k 312 89 52 28 R$ 14k 11.6x R$ 3,84
Remarketing Carrinho Meta Ads R$ 980 198 54 31 14 R$ 8.2k 8.4x R$ 4,94
Lancamento Pro Instagram R$ 640 147 38 19 7 R$ 4.1k 6.4x R$ 4,35
Brand Search Google Ads R$ 720 190 41 22 9 R$ 3.5k 4.9x R$ 3,78
WhatsApp Templates

Create, sync with Meta and measure results. All here.

Visual template builder with dynamic variables. Automatically syncs with Meta. Analytics per template: sent, delivered, read, replied. A/B testing to discover which message converts more.

  • Visual builder with dynamic variables (name, product, price)
  • 3 Meta categories: Marketing, Utility, Authentication
  • Automatic sync with Meta — without leaving yapt.
  • Analytics: sent, delivered, read, replied, per template
  • A/B testing: test variants and discover what converts
Template Builder
Criar novo template
Marketing Rascunho
Nome: black_friday_2026 | Idioma: pt_BR | Categoria: Marketing
Header
Nenhum Texto Imagem Video Documento
📷 black-friday-banner.jpg (320×180)
Body
Ola {{1}}! 🎉

A Black Friday chegou na {{2}}!

🔥 Ate 60% OFF em todos os planos
⏰ Valido ate 30/11
💳 Parcelamento em ate 12x

Nao perca essa oportunidade!
{{1}} = nome_contato {{2}} = nome_empresa
Footer
Responda SAIR para nao receber mais
Botoes
Quick Reply 🛒 Quero aproveitar
URL Ver ofertas https://loja.com/bf
T
TechStore
online
📷
Ola Mariana! 🎉

A Black Friday chegou na TechStore!

🔥 Ate 60% OFF em todos os planos
⏰ Valido ate 30/11
💳 Parcelamento em ate 12x

Nao perca essa oportunidade!
Responda SAIR para nao receber mais
18:42 ✓✓
🛒 Quero aproveitar
Ver ofertas
Sync com Meta
Status: Aguardando aprovacao
A/B Test
Proposals

Proposal via WhatsApp. Customer accepts on mobile.

Send proposals via direct link on WhatsApp. The customer opens it on their phone, sees everything formatted, and accepts online. No PDF, no email, no middleman. Tracking: viewed, time spent, acceptance.

  • Proposal template builder (title, description, price, terms)
  • Public link — customer opens and accepts on mobile
  • Tracking: views, time on page, clicks, acceptances
  • Integrated with Deals — proposal linked to the deal
  • Versioning: proposal v1, v2, v3 with full history
Termos e Condições
Próximos Passos
✓ Aceitar Proposta
📋 Tenho Dúvidas
Aceitar Proposta
Confirme seus dados para aceitar a proposta #PROP-2026-0023
Seu nome
[email protected]
Você receberá um código de verificação neste email
Declaro que li e aceito os termos e condições desta proposta, e concordo com os valores e escopo apresentados.
Cancelar
Enviar Código
Conversions API

Closed loop. Conversions back to Meta and Google.

Send real conversion events — qualified lead, proposal sent, deal closed — directly to Meta CAPI and Google Ads. The platform algorithms learn from real sales data, not estimates. Your campaigns optimize themselves.

  • Meta CAPI direct from server: zero pixel or cookie dependency
  • Google Ads Offline Conversions: import real sales
  • Customizable events: lead, qualification, proposal, sale
  • Optimized match rate: email, phone, fbclid, gclid
  • Campaigns self-optimize with real revenue data
Mapeamento de Eventos
Configure quais estágios do funil disparam eventos de conversão.
Estágio Evento Valor Tipo Ativo
Lead Lead — Standard
MQL QualifiedLead — Custom
SQL SQL — Custom
Opportunity SubmitApplication $ Standard
Deal Won Purchase $ Standard
Eventos customizados requerem aprovação
Eventos como QualifiedLead e SQL precisam ser aprovados no Meta Events Manager antes de funcionar em campanhas. Como configurar →

From click to revenue. Every step tracked.

1

Ad

Meta Ads or Google Ads reach the right audience with optimized creatives.

2

Lead

Form filled. yapt. captures name, email, phone + UTMs automatically.

3

WhatsApp

In less than 30 seconds, the lead receives a personalized message on WhatsApp.

4

AI qualifies

yaveh AI converses, extracts pain, volume and budget. Lead Score calculated in real time.

5

Deal

Qualified lead becomes a deal in the pipeline automatically. Sales rep notified.

6

Sale

Proposal sent via WhatsApp, accepted on mobile. Real ROAS calculated with revenue.

Every detail designed to convert

Campaign Intelligence

Configure ticket, product and audience per campaign

A/B Testing

Test templates, messages and creatives

Real ROAS

Calculated with sales data, not estimates

Multi Ad Account

Multiple Meta and Google accounts in one dashboard

Conversions API

Closed loop — conversions back to Meta/Google

Template Analytics

Sent, delivered, read, replied per template

Rich Media Templates

Image, video, buttons and carousel

Proposal Tracking

Views, time spent, clicks and acceptances

UTM Tracking

Full source, medium, campaign tracking

iLeadway Bridge

Landing pages tracked on WhatsApp

Official Meta BSP30M+ msg/month11 years

Ready to turn your conversations into revenue?

Schedule a personalized demo and see how yapt. can revolutionize your business's conversational operations.

No commitment. Setup in 24h. Dedicated support.